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Games are infiltrating every aspect of daily life - and everyone's now a gamer, in one form or another. Early-on "gamification" involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players.


Demetri Lales

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Title:Smart Gamification: Seven Core Concepts for Creating Compelling Experiences | Amy Jo KIM

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