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Collision Montage: Coined by Sergei Einstein is displayed in this commercial with the juxtaposition of the hip hop music and culture and the person dancing to the music. The protagonist is dancing along poorly to the song “Drop It Like It’s Hot” by Snoop Dogg. This juxtaposition allows for comedy. It helps give the commercial the fun, free feel that is has. A collision montage clashes to opposite ideas.

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Raven Irabor

Video Info

Title:SunDrop Dancing Commercial

Provider:youtubeUploader:Vialogues Library

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