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The ESPN-sponsored "Born into It" commercial uses montage video-editing techniques to convey a clear tone. Because of the quickness of commercials, it is important for sponsors to make the purpose and tone apparent within seconds. ESPN uses the idea-associative montage methods to relay the comical irony behind the story of two seemingly-opposite fútbol fans.

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Bailey Garno

Video Info

Title:ESPN Commercial | Born Into It

Provider:youtubeUploader:Vialogues Library

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