The Dodge Dart Commercial was one of my favorite commercials of 2012. There is low lighting throughout the commercial that makes it feel like a movie. There are quick cuts with narration that help to promote the cinematic feel. At 0:09, there is a zoom shot on the designer with a low light below him that illuminates his epiphany. 0:29 has a cool shot of the designer at his desk in a dark office with lamp lights illuminating the desk. The dark lighting gives a cool realistic feel.