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Sheena Matheiken wore the same little black dress for 365 days and only accessorized it using thrifted or donated accessories in order to raise money to send kids to school in India. Think about the ways that she appealed to people's self-interest for philanthropy and the message that she was trying to send. How could this project's message change? How could you use the same tools to share your own message?

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Title:TEDxDubai 2010| Sheena Matheiken | The Uniform Project

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