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The readings addressed the composition films, and how the individual components; scenes, montages, etc. can all come together to form and communicate one major concept. This is something illustrated in this video's use of montage. The only technique not found in this ad is a comparison montage. A comparison montage parallels two similar events to re-enforce one major concept that they both convey.

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Rosemary Angelo

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Title:T-Mobile | Alter Ego TV Commercial

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