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This commercial is part of the Nike campaign, "How will you make 2012 count?" This commercial features an array of athletes training in Nike shoes. All of the shots are framed in a very interesting way, often leaving only the shoes in the frame. The filmmaker also experimented with timing, often slowing down and speeding up the frame.


Samantha Sloan

Video Info

Title:2012 NIKE | How will you #makeitcount?

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