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I thought that this commercial was powerful because it featured a wide array of athletes in many different places. This commercial used a variety of color temperatures and saturations to convey different scenes. It would quickly go from extremely vivid colors, often used with the professional athletes, to a scene with cooler, more saturated colors. The feelings of hope and potential resonated in the last scene, with the vivid colors of the pool contrasting the little boy on the diving board.

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Samantha Sloan

Video Info

Title:Nike Commercial 2012 - Find Your Greatness (London 2012)

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