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The mood set in this commercial is definitely one of intensity, drama and toughness as RG3 works hard through all conditions in order to achieve his success. The lighting is mostly cool colored with bluish tints showing that it's not a bright sunny, happy day but rather rainy and cold. At 22 seconds RG3 is running on the field which looks mostly grey and dull. The viewer feels this rough atmosphere as he powers through a workout despite in his bright yellow top against the cool, dark background.


Emma Sauerwein

Video Info

Title:RGIII - "What Light Can Do" - adidas adizero sonic - Available only at Dick's Sporting Goods

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